FREDA L.
MAYS
Gifted with a portfolio of varied roles, Freda L. Mays has demonstrated her multifaceted skills in the entertainment
industry with a savvy business sense and creative intuitiveness. Freda Mays has
under her belt, successful personal management experience, business consulting knowledge, and magazine editorial skills.
Her astute understanding of the urban market and business
leadership credentials were instrumental in engineering a conglomerate of musical talent that has shone with platinum luster. Her music expertise has been pivotal in the platinum success of such acts as the 69
Boyz, and the Quad City DJs. As a definitive leader in the business
community, she has utilized her leadership skills in the marketplace by assisting in negotiating multi-million dollar lucrative
deals with independent and major record labels such as Atlantic Records, Electra Records, LaFace Records and So So Def Records. Mays also oversaw operations for the independent
label QuadraSound Records based in Orlando, Florida. In addition, she demonstrated exceptional marketing strategies by placing strong emphasis
on street promotions and targeted marketing through aggressive street campaigns, prominent media exposure, and negotiating
soundtracks appearances. She also implemented artist development programs to enhance artists’ performances and stage personas. She has also served as a consultant, lending her services and knowledge to numerous
public entities interested in developing a management or production company in the music industry.
As a former personal manager of such acts as the 69 Boyz,
Quad City DJs, 95 South, RAab, Dis-n-Dat and the vocal quartet 11 D Extreme, Freda Mays
has been instrumental in helping most of these acts reach platinum or multi-platinum success.
With her assistance, the 69 Boyz’s debut album 199Quad went double platinum boosted
by the phenomenal success of the single “Tootsee Roll”. As
a result, she spearheaded the Bass Fest Tour, which introduced “Southern Hip-Hop” to the masses. The first of its kind, the tour featured such artists as Outkast, 69 Boyz, Quad City DJs,
95 South and Dis-n-Dat. She was pivotal in the in the platinum
success of the Quad City DJ’s debut album and hit singles “C’mon N Ride It (The Train)”
and “Space Jam”. She also utilized her extensive business
connections to afford the acts the opportunity to land on some of the most lucrative soundtracks to date such as Dr.
Dolittle, Dangerous Minds, Blue Streak, High School High, Sunset Park
and Space Jam, just to name a few.
The title song off the Space Jam Soundtrack titled “Space
Jam” performed by Quad City DJs led to a 1998 Grammy nomination for the best dance song of the year.
Freda Mays began her music career in street promotions. Her work in street promotions provided her with a great training ground and gave her
the motivation and incentive to bring other creative ideas and goals to life. From
street promotions to showcases to management to business consultant, Mays has explored all facets of the music industry.
This multitalented career woman from Virginia is unstoppable. In addition, she is a budding writer and author.
Her first book “Music Business Terms and More”, which is the first of its kind, is slated for release in
August 2009.
